What is On-Site SEO?
On-Site SEO is the art of using good search optimization technique on your actual website page. Knowing how to use good search optimization skills helps rank your website higher on Google. The higher your website is ranked, the more chances people have at seeing it. Google ranks websites based around target keywords. You want your whole webpage to reflect the keywords you’re using as best you can. Your homepage, tabs, and other pages should all be cantered on your keyword, in a sense, promoting your keyword. You want your website to stand out from others in the same category, making your website the “Go To” for that topic. For more information about keyword strategies, read my blog on good keyword strategies.
When you think about on-sight SEO, think about the content on your page. For example, if your main goal is to open a business selling high-end purses, some good keywords for your website would be “Purse”, “High-end purse”, etc. Now the purpose of your website is to spread awareness of your business and eventually attract new customers. You want to develop your website based off your keywords; we’ll use our previous example, purse and high-end purse. Put those words everywhere! In major headings, different pages on your page, sub-headings, anywhere you think you can. This will help Google distinguish your website, what it’s about and lead the proper traffic to it. It helps to think of keywords as your “topics”.
There are other things you can do to get your rankings higher, not dealing with the keywords at all. What do you look for in a website? What makes a website valuable to you? One of the major attributes people look for in a website is how user friendly it is. Do you have a landing page for people logging on from their cell phones? Is it user friendly? People need to be able to link to your website, internally and externally. You need to be sure and include “Title Tags”, which is just listing your topics/keywords where people can see/click on that page and be directed there. You need to ask yourself what you’re trying to achieve with your website. Are you bringing awareness to something? Are you trying to sell a product or service? Are you blogging? Ways to optimize your website stays the same, for whatever reason your website is for.
Let’s talk about the best ways to optimize your website. A good, optimized webpage includes you being specific about your keyword or keywords. You need to have a lot of good knowledge and understanding of the content you’re publishing on your website. Be an expert! Keep repeating your keywords throughout your website. In your titles, URL, anywhere that makes sense. Link your page back to the appropriate places. There are always ways to keep improving your website. Below is a great video from Moz talking more about on-site SEO.